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  PRSSA was created on November 12, 1967. The PRSA Board created 9 original chapters of which, USC was one.    

The declared purpose of PRSSA is to cultivate a favorable and mutually advantageous relationship between students and professional public relations practitioners.

The student Society aims to foster the following:

1. Understanding of current theories and procedures of the profession.

2. Encouraging the highest ideals and principles.

3. Instilling a professional attitude.

4. Encouraging new professionals, associate, and eventually accredited membership in PRSA.

 

   PRSSA Mission Statement

1. To serve its members by enhancing their knowledge of PR and providing access to professional development opportunities.

2. To serve the PR industry by helping to develop highly qualified, well-prepared professionals.